E. Cahyani, T. Nururrohmah, C. F. Deka, and M. Z. Saleh, “The Role of Service Quality in Building Customer Satisfaction,” Journal of Management and Creative Business, vol. 2, no. 4, pp. 192–205, Oct. 2024, doi: 10.30640/jmcbus.v2i4.3300.
D. M. Ulfa, Enjelika, S. A. F. Romadhoni, A. P. Wardanu, and Sudarmiatin, “Implementasi Marketing Mix 7P. Studi Kasus Pada Klinik Universitas Brawijaya,” Journal of Management and Bussines (JOMB), vol. 7, no. 1, pp. 1–11, 2025, doi: 10.31539/jomb.v7i1.13313.
P. Kotler and G. Amstrong, Principles of Marketing Global Edition 17th Edition, 17th ed. London, 2018.
A. M. A. Suyanto and D. G. Dewi, “Marketing Mix on Purchase Intention and its Impact on the Decision to Purchase Somethinc Products,” International Journal of Professional Business Review, vol. 8, no. 10, p. e03779, Oct. 2023, doi: 10.26668/businessreview/2023.v8i10.3779.
B. Fadila, S. Khaswarina, and Y. Kusumawaty, “Pengaruh Strategi Bauran Pemasaran Terhadap Kinerja Pemasaran Pada Petani Karet Rakyat Di Kecamatan Gunung Toar Kabupaten Kuantan Singingi,” MAHATANI: Jurnal Agribisnis (Agribusiness and Agricultural Economics Journal), vol. 5, no. 1, p. 281, Jun. 2022, doi: 10.52434/mja.v5i1.1827.
Fitriyah and Martaleni, “The Influence of Marketing Mix on Loyalty Through Customer Satisfaction at Indomie Food Stalls (Warmindo) in Malang City,” Journal of Management Research and Studies, vol. 1, no. 2, 2023, Accessed: Aug. 02, 2025. [Online]. Available:
https://jmrs.optima-science.com/index.php/jmrs N. S. Badarou, “Impact of Customer Satisfaction on Purchasing Decision,” The International Journal of Business & Management, vol. 9, no. 6, Jun. 2021, doi: 10.24940/theijbm/2021/v9/i6/BM2106-004.
V. A. Zeithaml, M. J. Bitner, and D. D. Gremler, Services Marketing: Integrating Customer Focus. Across The Firm. 7th Edition, 7th ed. New York: Mc Graw-Hill, 2018.
W. Utomo, E. Z. Rusfian, and M. Huseini, “COLLABORATION GOVERNANCE ON ECOTOURISM BELITUNG UNESCO GLOBAL GEOPARK,” JOSS : Journal of Social Science, vol. 3, no. 4, 2024, doi:
https://doi.org/10.57185/joss.v3i4.303.
W. Utomo, “Analisa Daya Saing Industri Pertemuan (MICE) Indonesia Berbeasis Model Sembilan Faktor Cho,” Jurnal Administrasi Profesional (JAProf), vol. 04, no. 1, 2023, doi:
https://doi.org/10.32722/jap.v4i1.5708.
J. W. Creswell and J. D. Creswell, Research Design: Qualitative, Quantitative, and Mixed Methods Approaches, 5th ed. Los Angeles: SAGE Publications Ltd. , 2018.
M. R. W. Semesta, I. Fahmi, and S. Jahroh, “Factors That Influence Consumer Decision in Wedding Vendor Selection,” Jurnal Manajemen, vol. 24, no. 3, p. 392, Oct. 2020, doi: 10.24912/jm.v24i3.675.
M. S. A. A. Utami, Z. Zahrudin, and S. Ramadhanti, “Analisis Strategi Penetapan Harga Terhadap Keputusan Konsumen Menggunakan Jasa Ojek Online PT GO-JEK Indonesia,” JABE (Journal of Applied Business and Economic), vol. 6, no. 2, p. 137, Jan. 2020, doi: 10.30998/jabe.v6i2.5249.
H. Afifah, A. Suprapto, A. N. Andina, M. A. F. Habib, A. Sitanini, and SUwali, Buku Ajar Pemasaran Jasa, vol. I. Pemalang: Tiga Cakrawala, 2023.
R. A. Fadhil, H. Hendrayati, and R. Hurriyati, “The Impact of Serviscape on Purchase Decision,” Business and Management Research, pp. 756–761, 2024, doi: 10.2991/978-94-6463-443-3_100.
K. E. S. Putra, R. Atidira, and I. M. D. Atmaja, “The Effect of The Promotional Mix on The Decision of Tourists Visiting The Regency of Buleleng,” Bisma: Jurnal Manajemen, vol. 9, no. 1, pp. 38–46, Apr. 2023, doi: 10.23887/bjm.v9i1.60944.
M. Nurhayaty, “Strategi Mix Marketing (Product, Price, Place, Promotion, Eople, Process, Physical Evidence) 7p Di PD Rasa Galendo Kabupaten Ciamis,” Jurnal Media Teknologi, vol. 8, no. 02, 2022, doi:
https://doi.org/10.25157/jmt.v8i2.2669.
A. N. Sapardin, E. Ginanjar, H. K. Rahmawati, R. Agtasari, V. W. Anggiri, and Y. Subekti, “Analisis Pemasaran Rumah Sakit Berbasis Bukti,” Jurnal ARSI : Administrasi Rumah Sakit Indonesia, vol. 7, no. 2, 2021, doi:
https://doi.org/10.7454/arsi.v7i2.3655.
